4555 Lake Forest Drive
LPL Financial is the broker/dealer Viceroy Wealth Counsel is supported by and aligned with. LPL Financial provides our back office support, auditing, compliance work, and trading and execution platform, allowing Viceroy Wealth Counsel to provide a better overall client experience.
LPL Financial was founded on the principle that the firm should work for the advisor, and not the other way around. For more than four decades, the firm has served as an enabling partner, supporting financial advisors in their goals of protecting and growing their clients’ wealth. Today, LPL is a leader in the markets they serve, supporting more than 20,000 financial professionals, 800 institution-based investment programs and 500 independent RIA firms nationwide with services, support, and resources, with over $1 trillion in brokerage and advisory client assets, serviced or custodied offering :
LPL Financial is one of the nation’s leading financial services companies and a publicly traded Fortune 500 company. The firm’s core mission is rooted in the belief that customized financial guidance is a fundamental need for everyone. LPL Financial does not offer proprietary investment products or engage in investment banking activities, allowing us the complete freedom to offer you thoughtful financial guidance and investment recommendations. This means advisors who are affiliated with LPL Financial are not pressured or influenced by LPL Financial to sell its products. Thousands of financial advisors nationwide are able to rely on the firm’s tools and resources to help them provide financial guidance and recommendations to help meet their clients’ individual needs.
Simply put, LPL's mission is to take care of our advisors, so they can take care of their clients.
LPL Financial has headquarters in Boston, Charlotte (Fort Mill), San Diego, and Austin.
For more information about LPL Financial, please visit www.lpl.com.
San Diego, CA Boston, MA
Fort Mill, SC Austin, TX
**Top RIA custodian (Cerulli Associates, 2020 U.S. RIA Marketplace Report); No. 1 Independent Broker-Dealer in the U.S (Based on total revenues, Financial Planning magazine 1996-2021); No. 1 provider of third-party brokerage services to banks and credit unions (2020-2021 Kehrer Bielan Research & Consulting Annual TPM Report); Fortune 500 Company as of June 2021. LPL and its affiliated companies provide financial services only from the United States.